Mustang Mach-E Electric SUV is wooing more from other brands than the typical ford

By Stephen Edelstein

Deliveries of the Ford Mustang Mach-E haven't begun yet, but in the meantime Ford is releasing smaller tidbits of information—about the people making reservations for the electric crossover, for instance.

Ford claims six out of 10 Mach-E reservation holders are coming from other brands. These customers haven't purchased a Ford (or Lincoln) in 15 years, according to the automaker.

Known in the industry as "conquest" customers, these converts are highly prized by automakers because they represent growth in market share.

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