GM launches new logo to show it’s serious about an electric future

By Kirsten Korosec - Senior reporter and editor at TechCrunch

General Motors has changed its logo, refreshed its website and kicked off a new “Everybody In” marketing campaign as part of a broader effort to illustrate the company’s transformation to a modern, fast-moving and inclusive organization that is serious about accelerating the adoption of electric vehicles.

The changes were unveiled Friday as part of GM’s presence at the virtual 2021 CES tech trade show that officially begins January 11. The restyled website will go live January 11.

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